UNITED AIRLINES:
EVERY ACTION COUNTS

brand identity | illustration | print & digital campaign

Branding and Illustration for United Airlines’ Community Affairs division

Every Action Counts is a brand that revolves around hand-made illustrations that show the myriad initiatives of United Airlines’ Community Affairs organization. Leveraged in a campaign called “Third Thursdays” it engages employees throughout the company to participate in community enriching volunteer opportunities.

THE ILLUSTRATIONS

BRAND APPLICATION: DIGITAL AND PRINT

BRAND APPLICATION: THIRD THURSDAY CAMPAIGN